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KRANCH CHOCOLATE

 

Designing a package for Elite's biscuit chocolate. A marketing move for a new Elite product – a nine cube slab of chocolate and biscuit. The design of logo and package relay the dynamics and euphony of the product's name, aligned with product's target population of youngsters.

The challenge of designing food packages of this type rests in wisely handling the notion of food appeal so that the product will appear particularly attractive and appealing. Proposal design submitted to Shake Design Studio.

More Sketches: